GWI estimates that technologies related to recreational physical activity represented a $26.3 billion global market in 2018. Technology is transforming how consumers engage with all types of fitness and physical activity, enabling us to track our own metrics, monitor performance and progress, access programs and services on demand, and connect with like-minded “tribes” and communities. Technology is arguably the biggest force driving change in the physical activity economy, bringing new business models and methods of participation, new ways to reach customers, and new kinds of devices and equipment.
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